Oh how I've missed a decent contour creme! Had one years ago and haven't found a contender until now! This was a great product!
I tried it a few ways:
1 - as a base on my eyelid (3rd picture) - over just primer. It goes on fairly smoothly, it's a light white, that doesn't go on totally flat, but more of a lightener. I used my hands and got a smooth layer pretty easily.
2 - to put some white accent lines near my eye (1st & 2nd pictures) - I generally put some solid white liner under my eye to make it pop and look a bit bigger - applied with a short bristled angular brush. It took me a bit of figuring (the brush was new, too), but pretty easily sorted out how to get solid lines with it.
3 - blended in to nose and cheekbones as a last layer (1st & 2nd pictures) - for real contouring. This is where I felt it really shone. It was easy with a small bit of it to really get the highlighting on, defining my nose and cheekbones easily, and blending into my base and shadow countour with very little effort.
I've used it twice so far on two different occasions, and it's been consistently great.
All around a great product. No smell, and it sat on my skin for hours without a problem. Granted - I have pretty easy going skin, so I'm not the person who's going to have a reaction to most things.